Your customers aren’t only searching Google anymore. They’re asking ChatGPT where to eat, who to hire, and what to buy. Until this week, you had almost no say in what ChatGPT told them about you.
That changed on November 10, 2026. OpenAI launched Businesses in ChatGPT in beta, along with a new dashboard called the ChatGPT Business Hub. Through it, businesses can claim their listing, manage their information, and see how people engage with them on ChatGPT.
Think of it as Google Business Profile for the AI era. If you’ve ever claimed your Google listing, you already understand the idea. Now you need to do it again, in a new place.
What the ChatGPT Business Hub Is
The ChatGPT Business Hub is a free dashboard inside ChatGPT where owners and authorized representatives claim, verify, and manage how their business appears in ChatGPT answers. It lives at chatgpt.com/business-hub and in the ChatGPT sidebar.
Once you’re verified, the Hub gives you three things, according to OpenAI’s setup guide:
- Control of your profile. You can update your website, business description, category, logo, cover photo, and delivery and return policies.
- Insights. You see 28 days of activity, including mentions, website clicks, and “discovery topics,” which are the common themes in answers that mentioned your business.
- Team and agency access. The admin who claimed the business can add teammates and grant an agency access to manage it.
Online stores can also upload product feeds with pricing and availability, and Shopify merchants can connect their store directly (OpenAI).
Why This Matters for Your Business
ChatGPT is already talking about you
ChatGPT builds answers about businesses whether you take part or not. Unclaimed, your profile depends on whatever information ChatGPT pulls from other sources. Claimed and verified, you’re the one supplying the facts.
You finally get real numbers
Until now, business owners had no way to know how often ChatGPT recommended them. Search Engine Roundtable noted that the Hub reports mentions, profile views, and clicks to websites. For a local business, a mention counts every time ChatGPT shows a result for your location, even if the customer doesn’t click (OpenAI Help Center).
That data is a first look at your AI visibility. It isn’t the whole picture. The Hub only counts activity inside ChatGPT, so it won’t tell you how you show up in Gemini, Claude, or Google’s AI results (Profound).
The blue checkmark builds trust
Once your identity check is approved, a blue verified badge appears on your profile (OpenAI Help Center). When a customer is comparing two businesses in a chat, that badge signals that the details came from you.
It’s free, for now
OpenAI’s VP of monetization told Digiday that the Business Hub and Business Agents are free, though he didn’t rule out a paid model later (Sanbi). Early movers get in while there’s no cost and little competition.
How to Sign Up for the ChatGPT Business Hub
The process takes about 15 minutes of active work, plus review time. Here are the steps, based on OpenAI’s official instructions.
Before you start, gather these
- A ChatGPT account you’ll use to manage the business (free accounts work; you don’t need an Ads account or Enterprise plan)
- Access to your business phone, business email, or website DNS settings
- A government-issued photo ID
- Business registration information and proof you’re authorized to represent the business
Step-by-step
- Sign in to ChatGPT and open Business Hub from the sidebar, or go straight to chatgpt.com/business-hub.
- Search for your business by name.
- Select the listing that matches and confirm which ChatGPT account will manage it.
- Choose a verification method. Depending on your business, you’ll see one or more of these: – Business phone: Get a code by text or automated call. – Business email: Get a code sent to the email tied to your business. – Website domain: Add a TXT record to your domain’s DNS settings. If a web developer or agency manages your domain, ask them to add it. – Shopify store: Connect your store and sign in.
- Wait for OpenAI’s review. OpenAI emails you a decision or a request for more information.
- Complete identity verification with Persona. This is the step most people miss. Until Persona approves you, you can’t publish changes, see insights, or earn the blue badge. Make sure your business name, address, and registration or tax number match your official records exactly.
- Build out your profile. Add your description, logo, cover photo, category, and website. OpenAI reviews changes before they go live.
- Check Insights monthly to track mentions, clicks, and discovery topics.
A few things to watch for
- Local stores and restaurants can only claim an existing U.S. listing right now. If you can’t find yours, you may not be able to add it yet (OpenAI Help Center).
- Someone already claimed it? Open the profile, choose the “•••” menu, and select Dispute ownership.
- Claiming doesn’t boost your ranking. OpenAI says claiming a profile doesn’t change its visibility in ChatGPT. It gives you control of the facts, not a shortcut to the top.
- Read the terms. Under the Businesses in ChatGPT Terms, you agree that OpenAI’s AI assistant may make calls to your business on behalf of users. Make sure whoever answers your phone knows that’s possible.
- Business Agents are limited for now. The optional chat agent that answers customer questions is only open to eligible U.S. e-commerce and online service businesses with a website (OpenAI Help Center).
Don’t Stop at ChatGPT: Claim Apple and Google Too
ChatGPT is the newest place customers find you. It isn’t the only one. If you claim your ChatGPT profile but leave Apple and Google unattended, you’re fixing one leak while two others run.
Apple Business
In April 2026, Apple replaced Apple Business Connect with a single free platform called Apple Business. It controls your “place card,” the listing customers see across Apple Maps, Safari, Spotlight, and more. If you had a Business Connect account, your data moved over automatically. Log in and confirm it’s correct.
Apple says claimed businesses get 30 percent more views, and you can add hours, holiday hours, photos, your logo, and details like parking and payment types. Every iPhone user searching nearby sees this card, often before they ever open Google.
To get started, go to business.apple.com, sign in with an Apple Account, search for your business, and claim it. Organization verification can take several business days (theStacc), so start early.
Google Business Profile
Google is still where most local searches happen, and your profile matters there more than anywhere. Google states plainly that only verified businesses can show their business info on Maps and Search.
Claiming is free. If no profile exists, go to business.google.com/add. If one already exists, find it in Google Maps and select “Claim this business.” Google offers verification by phone, text, email, video, or postcard, and reviews can take up to five business days (Google Business Profile Help).
Already verified? Check it anyway. Outdated hours, old photos, and unanswered reviews cost you customers every week.
Keep your details identical everywhere
AI tools and map apps cross-check your information against other sources. When your name, address, phone number, and hours match across ChatGPT, Apple, Google, and your website, every listing gets stronger. When they don’t match, verification slows down and customers get confused.
Your Three-Profile Checklist
- Claim and verify your business in the ChatGPT Business Hub, including Persona
- Claim or review your Apple Business place card
- Claim or review your Google Business Profile
- Match your name, address, phone, and hours across all three and your website
- Add a calendar reminder to review all three profiles every quarter
Want Help Getting It Done?
Ravenstreet Partners sets up and verifies ChatGPT, Apple, and Google profiles for local businesses, then tracks how often AI tools recommend you. If you’d rather not deal with DNS records and ID checks, we can take it from here, and the Business Hub lets you grant us agency access without sharing your login.
No cost, no obligation. We’ll show you where you stand on all three platforms.